Legal
Privacy Policy
Last updated: 24th June 2026
Feasibly Ltd ("Feasibly", "we", "us", or "our") respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, and protect personal data when you use the Feasibly platform and related services.
Feasibly Ltd is a company registered in England and Wales with company number 14530229 and registered address at Portland House, Belmont Business Park, Durham, England, DH1 1TW.
For the purposes of applicable data protection law, Feasibly acts as a data controller for personal data described in this policy.
1. Personal Data We Collect
We may collect and process the following categories of personal data:
Account Information
When you create an account or interact with our services we may collect:
- name
- business email address
- organisation name
- job title
- login credentials
Platform Usage Data
When you use the Platform we may collect:
- prompts and queries submitted to the AI system
- interaction logs
- token usage
- feature usage metrics
- system diagnostics
Session Recording
In the Feasibly app, where you have granted analytics consent, we record how you interact with the interface using our analytics provider (PostHog). These recordings capture:
- page layout and structure
- navigation between pages
- clicks, scrolling, and other interactions
Recordings do not capture the content you enter or view. All typed input and on-screen text — including prompts, queries, addresses, and results — is masked at the point of capture and is never recorded verbatim. Map imagery, network data, and console output are not recorded.
Recording takes place only after you grant analytics consent. You can decline at any time, and declining does not affect your use of the Platform.
Technical Data
We automatically collect certain technical information, including:
- IP address
- browser type and version
- device information
- operating system
- access timestamps
Payment Data
Payments are processed by third-party payment providers. Feasibly does not store full card details.
We may receive limited payment information such as:
- billing name
- billing email
- payment status
- transaction identifiers
2. How We Use Personal Data
We use personal data for the following purposes:
Providing the Platform
To:
- operate and maintain the Platform
- authenticate users
- process queries and generate outputs
- manage accounts
Improving the Platform
We analyse platform usage to:
- improve AI system performance
- identify bugs or errors
- develop new features
- understand how the interface is used, through masked session recordings
Customer Support
To:
- respond to enquiries
- provide technical support
- communicate service updates
Billing and Administration
To:
- process payments
- manage subscriptions
- maintain financial records
Legal Compliance
To comply with legal obligations including:
- tax regulations
- fraud prevention
- regulatory requirements
3. Legal Basis for Processing
Under UK GDPR we process personal data on the following legal bases:
Contractual necessity
Processing required to provide the Platform and fulfil service agreements.
Legitimate interests
To operate and improve our services, provided those interests do not override your rights.
Legal obligation
Where required to comply with applicable laws.
4. Third-Party Services
We use third-party providers to operate our services, including:
- payment processors
- cloud infrastructure providers
- analytics tools
- email service providers
These providers process personal data only as necessary to perform services on our behalf.
5. Data Retention
We retain personal data only for as long as necessary to:
- provide the Platform
- fulfil contractual obligations
- comply with legal requirements
Account information is generally retained for the duration of the customer relationship and for a reasonable period thereafter for legal and accounting purposes.
6. Data Security
We implement appropriate technical and organisational measures to protect personal data, including:
- secure cloud infrastructure
- access controls
- encryption where appropriate
- monitoring for unauthorised access
However, no system can guarantee absolute security.
7. International Data Transfers
Where personal data is transferred outside the United Kingdom or European Economic Area, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses
- transfers to jurisdictions with adequacy decisions
- contractual data protection commitments
8. Your Rights
Under UK GDPR you have the right to:
- request access to your personal data
- request correction of inaccurate data
- request deletion of personal data
- restrict processing in certain circumstances
- object to processing based on legitimate interests
- request data portability
Requests can be submitted using the contact details below.
9. Contact
If you have questions about this Privacy Policy or our data practices, please contact:
Feasibly Ltd
Email: support@feasibly.co.uk
10. Changes to This Policy
We may update this Privacy Policy from time to time.
Updated versions will be published on our website and will take effect upon publication.